iPhone Premiered!

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OK Today Apple announced the long-rumored iPhone!

A couple of things:

1. This phone is sweetness. 3.5″ screen running OSX variant!
2. I bought some Apple options this morning before the announcement but didn’t capitalize. Will explain further down.

My stock option fiasco. I purchased 3 options. 2 Jan 90 @ 2.10, and 1 Jan 95 @.91

Now the fiasco part. I put in stop-losses on these options of around 15% to sell just in case the announcements weren’t as exciting as what the street was expecting. During the keynote the options dipped hit my stop-loss and sold. I lost around $30 only because it bounced back up quickly. Now the seller’s remorse. All the options were up around 70-80% after the announcement of guess what - the iPhone.

Apple has once again done what they do best, design and bring excellent usability to a product category they had no prior experience in. This phone is going to be a blockbuster.

Interesting sidenotes:

1. iPhone was actually trademarked by Cisco for a VOIP product. Looks like Apple bought the rights to use iPhone.
2. The Apple TV is not called iTV. To me this suggests leaving the door open to an apple-branded IP TV network?