Apple iPhone rate plans now up

The price plans for the iPhone are officially out. Pricing seems very fair. I love how the data plan prices are coming down (somewhat). I really expected AT&T to commence a full-blow pillage of the consumer with this phone. I guess they did that with the phone as I doubt AT&T is even subsidizing any portion of the phone other than marketing. Observers are pointing out that T-Mobile and Sprint are likely to be the most hurt. Sprint has a gravy train in its fast EVDO network, with data accounting for over 16% of revenue. Both Sprint and T-Mobile have the young, early adoptors that are likely to switch carriers for an uber-cool device like the iPhone.