Green is Universal

November 8th, 2007 | Posted in Environment, Stocks

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Since Al Gore won the Nobel Peace Prize, I’ve noticed particularly in the past month that more companies are touting their green credentials. I recently noticed that NBC’s logo was green on its programming. While watching football, the commentators proclaimed “We are turning the lights off and using candles in the studio today which will save enough electricity to power an American home for one month…” That is noble. While it may seem purely symbolic, the greater effect is that when the media gets behind something traction occurs and these issues gain visibility. For example in

their show “Chuck”, there is in show placement of The Nature Conservancy. These placements put the environment out in front of the masses more frequently. In addition there are mini-ads featuring cast members of some of NBC’s shows touting the importance and providing green tips. These gentle nudges will perhaps shift people from being environmentally aware to becoming environmentally conscious. It is the difference between knowing your gas guzzler is bad for the environment and feeling bad that your car is bad for the environment and acting on it.

If anything can be said about NBC’s Green is Universal campaign, it is that it will spread the message to the masses. Green is indeed universal and I hope to see this message spread on other networks in the future. I am proud to say this blog is hosted on Dreamhost, a carbon-neutral web host.

Other media companies are in on the act to. Yahoo! for example wishes to be carbon-neutral. Yahoo!’s Director of Climate and Energy Strategy discusses Yahoo’s carbon-neutral mandate in this podcast.

If you’d like to figure out your carbon footprint or just learn how to reduce it check out carbonfootprint.com.

And a Green Stock Pick to grow on

While we’re talking about green, here is a green stock to add some green to your wallet:

The first stock is First Solar (FSLR). They design and manufacture solar modules using thin film semiconductor technology. The stock is up over 800% year-to-date. The difference between First Solar and other pumped up solar stocks is it is profitable. First Solar commands a 28% profit margin. While it has had a tremendous run, the company has excellent management, volume is increasing, and profit margins are expanding. This is no pipe-dream, but a real profitable renewable energy play. Buy it here for the long haul.

Update: Oh my God - Al Gore is on 30 Rock under the pretense that NBC was going to present a car powered by trash…. hillarious

“This Earth is ruined. We need a new one.” -Tina Fey of 30 Rock