Get Demographic Market Research for Free
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Market research is the #1 thing you must do when considering selling a product or service. Part of that is demographic. If you are selling a men’s clothing line targeted to the 50+ set, you better make sure that the market demographic supports it. So where do you get this information? Don’t rely on visual cues such as “oh I saw at least 10 old people in the pharmacy.” Be scientific and be cost effective.
The U.S. Census Bureau tracks all the useful demographic details about our cities. It is cumbersome to sift through the statistics so I use a website that helps sort the data and reduces research time significantly.
The website is ZipSkinny.com. The site enable you to choose any zip code in the US and see the following information:
– Education levels
– Income
– Occupation
– Marital Status
– Age/Gender/Race Demographics
– Stability/Newcomer Appeal
ZipSkinny also lets you compare zip code’s stats. This is useful if you are choosing between locations for a store selling high-end baby clothes for example. With ZipSkinny you can find the location with higher income and more children.
ZipSkinny provides you the high dollar market intelligence you need to make informed business decisions.
Check out the screenshot below of a sample of zipskinny’s abilities or check your own zipcode at ZipSkinny.
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